Tag Archive for 'advert'

Hello to Tomorrow

Published
by
David
on January 17, 2008
in Film
. 0 Comments

Eurostar, the high speed train which runs under the English Channel (through the Channel Tunnel) between London and Paris, has recently relocated to St. Pancras International station in London (from Waterloo). It’s grand new home, celebrated for its Victorian architecture and often termed the ‘cathedral of the railways’, features heavily in a recent TV advert for the service which clearly draws heavy inspiration from another classic (in style, if not in substance at least):

The Eurostar AD (2007):

Koyaanisqatsi (1982):

For an iconic film which so few people know of, but had such a deep impact on the way we viewed the world, it’s nice to see this little homage (complete with Philip Glass soundtrack). Even though purists may see this as denigrating the originals’ artistic integrity isn’t imitation the sincerest form of flattery?

From a purely marketing perspective it definitely gets the right message across.

More video segments from Koyaanisqatsi after the break…

Continue reading ‘Hello to Tomorrow’

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Play-doh Rabbits

Published
by
David
on October 17, 2007
in Cool and Design
. 4 Comments

If you liked Sony’s rather creative Bravia adverts (remember the bouncing balls and exploding paint?) then you’re probably going to enjoy their latest “colour like no other” commercial, coming to screen near you very soon:

Sony Bravia Play-doh Advert

Featuring hundreds of bunny rabbits animated in play-doh directly on the streets of New York the commercial has the same sense of playful surrealism like its predecessors. To achieve the effect in a very short space of time separate bunny models were made for each frame of each sequence which were meticulously rehearsed before shooting on the streets of NYC, a particularly cool backdrop! To create the high volume of bunnies in each sequence the same models were reused in different positions thus getting more for less. Here’s the final ad:

Check out the equally innovative official site for a higher-res video and more behind the scenes information [via].

Elsewhere… I’m having an exceedingly busy week consisting mainly of working, eating and sleeping. Lots going on but hopefully I should have a chance to update more soon :)

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