Digital Footprints
Posted on February 13th, 2009
In this age of ubiquitous connectivity there is very little we do which isn’t tracked and stored in some form or another be it active (something we request) or passive (something which is happens automatically behind the scenes). This data is used for a variety of reasons; for marketing, personalisation, recommendation, law enforcement, research, capacity planning, trend analysis, performance enhancement… – the list is almost endless. It spans both our online and offline lives, whether we like it or not, and is becoming evermore sophisticated in its reach and depth. Being a bit of an analytics junkie I decided to take a look at what all my favourite applications/services offer by way of being able to visualise some of this data – WordPress blog…