Have you ever clicked on an online ad purposefully? I never have and over the years have instinctively learnt to filter them out subconsciously; I simply don’t give them any focus or attention, I go straight for the content. I may possibly be atypical but this begs the question of whether pouring money into online advertising really brings a worthwhile return on investment. A recent study adds more fuel to the fire as it found that “only 6% of people online are contributing 50% of the clicks to display advertisements” and that the majority of these click-throughs did not convert into sales. Photo by dnorman This is what my marketing profile looks like: I don’t click on web adverts/sponsored links ever, if you force…