Since the introduction of the iPhone in 2007 the tech world has been solidly focused on mobile and for many publishers having a mobile presence has become a must (often irregardless of users actual needs). Of the thousands of apps available, the average user will probably only use half a dozen with any regularity, so cementing your app in this hallowed position is no easy task.
The web as we know it is changing. Be these changes small or large we have already gone way beyond a mere collection of pages linked together and are now at the stage of connecting individuals through social interaction and harnessing its collective intelligence. The next step appears to be evolving towards the concept of the semantic web through the use of feeds and markup technologies (RDF, OWL, XML, Microformats etc.) to represent meanings in information which allow us to infer and connect knowledge within and around it. A lot of this will involve annotating information to make it machine understandable (and not just readable); we will design for re-use of information. The upshot of all this should mean that the user spends less…